Sample One

This sample was created for a CPA firm interested in publishing content that appeals to businesses and corporations. Tone is formal, business to business perspective. Voice is 3rd person (ex: he, she, it, they). 


An ambitious small business owner may not think a CPA firm is a necessary expenditure. However, the benefits of contracting such a service far outweigh the price and can, in fact, save the owner both time and money. 

 Photo by  Freddie Marriage

What is a CPA Firm?

CPA stands for Certified Public Accountant. While it is legal in several states for a person to call themselves an accountant or a tax preparer without any official training, a CPA must be licensed. This involves yearly continued education to make sure they have the most up-to-date information concerning topics germane to bookkeeping and filing taxes.

While it is perfectly acceptable for a CPA to do business alone, some work cooperatively. Being a partner in a firm allows for a stable balance between work and home responsibilities. This helps guarantee that unforeseen circumstances don't impact the firm's clients, which can be a boon to small businesses.

The Ability to Represent the Business to the IRS

Should a small business owner make a mistake in their record keeping or tax preparation, the Internal Revenue Service (IRS) may conduct an audit. If a mistake is found, penalties can be harsh. A CPA can meet with the IRS and speak on the owner's behalf.

Sound Financial Advice

While a CPA is not necessarily an investment mastermind, he or she may very well be qualified to advise small-business owners about saving money. Tax laws are complex, and many owners are not taking all of the deductions for which they qualify. A tech-savvy CPA may even be able to offer advice about accounting software or other time-saving tools. This guidance is well worth the price of hiring a CPA firm.

Saving Time for the Owner

If a small business owner is not good with bookkeeping and tax preparation, these tasks can easily eat up hours per week. A skilled CPA, on the other hand, may be able to perform these routine tasks in a fraction of the time. This leaves the owner with more time to grow and nurture their business. A CPA firm is an excellent investment for nearly every small business. Peace of mind, time savings, and representation to the IRS are all aspects that make professional bookkeeping and tax preparation a must.