Real estate has slowly but surely transitioned to an industry that heavily relies on digital marketing, mainly social media marketing.
As a realtor, you understand the impact social media has on building trust with future and existing clients. Studies show that 40% of Americans use social media to find information about a business.
Social media can be a major lead generator, yet most realtors fail to maximize their online potential. By following these 5 simple tips, you can achieve great results for your real estate brand:
1- Use Real Estate Hashtags
Hashtags help increase your post's visibility, this is especially true on social media that support hashtags (#) such as Instagram and Twitter. You can choose the hashtags that best fit your listing or post from the following list:
#justlisted #forsale #realtor #realestate #broker #househunting #homelisting #dreamhome #properties #property #openhouse #homesforsale #homeinspection #foreclosure #renovated #fixandflip #houses #homeevaluation #homesweethome #[Neighborhood]homes #[Neighborhood]property #[Neighbourhood] #[Brokerage].
How to Win on Social Media
2- Optimize Your Content Strategy
To maximize engagement from followers, it's always a good idea to alternate between the following types of posts. Remember to keep the content relevant to your industry:
- Informational: Statistics, blog articles, community update, home buyer class…
- Humorous: Real estate quote, home improvement fails, Realtor humor.
- Promotional: New listing, recent sale, awards…
Pair your message with high quality images. Unsplash is a great place to find free images for your posts.
3- Start a Real Estate Blog
Writing a real estate blog and sharing your articles on social media is a demanding yet crucial tool for inbound marketing. It will drive more traffic to your website, help you establish yourself as an expert in your field, and will create more opportunities for you to interact with leads.
4- Post Consistently
Consistency is key in building and retaining a solid following on social media. While posting daily will definitely help you gain followers, get likes and shares, posting 3 times/week is the minimum required to keep you from losing followers.
5- Use the Right Social Media Tool
Realtors like most entrepreneurs have very little time on their hands to give their social media the attention it requires. This is why it is important for you to find a social media management tool that can help you find relevant content, plan and schedule posts ahead of time, interact with leads, and analyze your social media performance.
Please, do not hesitate to ask questions or leave comments in the section below.